WHY IS MULTI-BRAND CONCEPT STORE

The consumption concept of customers has changed dramatically, presenting a
diversified development trend.To upgrade the business model of shopping center 

in an all-round way, we carry out brand collection, pay attention to customers' 

experience,diversified cross-border integration, creative innovation culture and

other differential management, to seek new profit points.

CHANGE OF CONSUMPTION CONCEPT

Pay attention to customers

Focus on social interaction

Pursue individual features

Emphasize environmental quality


BUSINESS UPGRADING PURPOSE

Enrich channels to attract visitors

Increase return rate of customers 

Stimulate consumption transactions

Foster loyalty buyback


BUSINESS UPGRADING TREND

Multi-brand trend

Multivariate crossover

Situational social platform

Cultural innovation


The ADVANTAGES AND FEATURES OF THE MULTI-BRAND CONCEPT STOR

MMHOO Experiential operation: re-defined from five aspects:the consumer's sense ,feel ,think ,act,re-late.


SENSE
FEEL
THINK
ACT
RE-LATE

MMHOO experiential commerce(divided into five experience parts): architecture, brand, marketing,
service and big data .It's different from traditional business, retail-oriented business portfolio.

Pay  more attention to the participation, experience and feeling of consumers, also to the requirements of
space and environment.In architectural design, space quality, business combination and business model,
shopping center is easier to achieve the experiential requirements.


The original business model

was based on natural or

production income and

was production-oriented.









The early business model was
demand-driven and derived
from consumer's customization.









At present, added services
remain external, it is
performance-oriented.








The new business model is
based on experientialconsumption and is endogenous.








ADVANTAGE

Rapid expansion

of the industry









Brand cooperation

and sharing









Meeting multiple

needs









Gathering ability

is strong

Rich brand









Strong leasehold









MULTI-BRAND CONCEPT STORE

Luxury multi-brand concept store

marketing positioning:focus on second and third-tier cities and 

outlets.

function:can be a local commercial real estate landmark.

Category:Which covers all brands under MMHOO.

Per customer transaction:More than 3,000 RMB is the main pricefor 

affordable luxury products.







Creative multi-brand concept store


marketing positioning:focus on affordable luxury business and 

shopping malls in the first and second tier cities.

function:in addition to clothing and shoes, other creative bags, 

jewelry, watches, household items, creative items, 3C products and

other categories.

Per customer transaction:mainly from several hundred to more than 

a thousand.







Affordable luxury multi-brand concept store

marketing positioning:focus on affordable luxury business and

shopping malls in the first and second tier cities.

function:can be a local brand benchmark.

Category:Which covers all brands under MMHOO.

Per customer transaction:mainly is price for affordable luxury 

products, from 1000 –3000 RMB.







Children’s multi-brand concept store

marketing positioning:focus on affordable luxury business and

shopping malls in the first and second tier cities.

function:can be a local brand benchmark.

Category:children's clothing, shoes and other children's luggage, 

jewelry, watches, creative items, stationery, educational and other categories.

Per customer transaction:mainly from a few dozens RMB to more

than a thousand.







NATIONAL MULTI-BRAND CONCEPT STORE POSITIONING

Create the experiential concept of cultural and creative life,locate in the international affordable luxury,fashion and intelligent technology,high-end experiential shopping,cultural Lane Crawford,and upgraded ikea.









技术支持: 建站ABC | 管理登录